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About the event
An outline of the workshop
International exhibitions are often used to develop business opportunities overseas but they can be very expensive in terms of time and budget. This masterclass will help delegates to plan and make the most of international events for their business, as well as offer practical advice to ensure they get value for money from the investment. Delegates will have plenty of opportunity to apply what they learn to their own business.
What you’ll gain from the day
On completion of this masterclass, delegates will understand and appreciate
- the importance of selecting the right event to exhibit at, and how to evaluate the options
- how to set clear objectives and specific goals and budgets
- what they need to do before the event to ensure success
- how to make the most of running the stand on the day, including many practical tips
- the things they need to do after the show to maximise their export opportunities
- advice and services available to help them
All delegates are provided with our exhibitions project planning guide - a series of checklists which can be used to help them prepare for and manage their participation at an exhibition.
Agenda
You will be able to register from 9:30 but please arrive promptly for the workshop starting at 10:00.
- The role of exhibitions and selecting the right event
- Setting objectives and budgets
- Before the event – planning for success
- On the day – ensuring it all comes together
- After the event – following up
- Summary and help available
- Your third hand to gaining export success - Business West International Trade Advisor
Lunch and refreshments will be provided throughout the day.
About John Harrison MIEx CMRS
John is a trainer, facilitator and consultant whose focus is entirely on international trade. He has developed an extensive portfolio of export workshops and training courses and established a high-quality client list of UK government departments, Chambers of Commerce and similar organisations.
John’s experience of delivering export training extends over 20 years has enabled him to develop a range of export training programmes and he currently delivers Export Strategy introductory courses and associated masterclasses on a range of export subjects across the UK.
John has over 25 years’ experience in preparing for and participating at exhibitions - for organisations in the manufacturing and service sectors exhibiting in Europe, North America, Asia and Africa as well as the UK. He has also worked in the event management sector and been involved in the organisation of major events and exhibitions. He can therefore provide an insight to delegates, with practical tips and the pitfalls to avoid, gained from personal experience on both sides of exhibition organisation.
Before setting up his own business in 2004, his previous roles included international marketing manager for British Chambers of Commerce, and research adviser for the UKTI Export Marketing Research Scheme. He has worked with businesses whose interests cover many different sectors and markets across the globe. He also has hands-on experience in international trade in manufacturing and engineering, having held a number of marketing and programme management roles in the aerospace and electronics sector.
Who is this event for?
This course is aimed at individuals involved in planning and/or participating in international exhibitions and events, whether they are new to exhibitions or have some experience already. This event is for business in the South West of England and best suited to those with an annual turnover exceeding £500,000.
Due to this event being free of charge with limited numbers, we reserve the right to cancel your booking if you do not meet the eligibility requirements. Additionally, due to the popularity of these events, we ask for only one registration per company to make the masterclass available to other businesses. Regrettably, we are unable to accept intermediaries or service providers.
We take your data very seriously and are committed to the privacy and security of it. Our Privacy Statement explains the types of personal data we may collect about you and how we’ll store and handle that data, and keep it safe. This is a joint event and your data will be shared with Department for International Trade for the purposes of administering & following up this event. Their privacy policy is available at https://www.gov.uk/government/organisations/department-for-international-trade/about/personal-information-charter & https://www.businesswest.co.uk/privacy/mhclg-privacy-notice
Register
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