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About
DIT is looking for sponsors and partners to help support and amplify the Red Arrows North American Tour this summer.
The Red Arrows are returning to North America for another flagship tour, to promote British industry and innovation, and reflect the strength of our enduring relationship with the USA and Canada.
The Red Arrows Tour of North America will encompass 18 major North American air shows from New York to San Francisco, Toronto to Vancouver, tens of millions of Americans and Canadians will be able to see the Red Arrows in real life, performing their awe-inspiring manoeuvres and demonstrating their world-renowned acrobatics.
There will also be over 100 activations throughout the tour including on the ground engagement with Red Arrows personnel at business, VIP and educational STEM events.
At a hugely important time in the UK’s history, we are looking for partners who share our ambition to position the UK as a global partner for world markets, a force for good, and an open, welcoming nation of people. This is a unique and high-profile opportunity to partner with the Department for International Trade and the Red Arrows to put your business at the forefront of Global Britain.
Working with us to deliver a high-profile tour at over 20+ North American cities will give you a huge platform to gain significant commercial exposure and help the Red Arrows create a truly spectacular presence in the region.
The Red Arrows tour is part of the wider GREAT Britain campaign – a global national brand that showcases the best of what we have to offer. There’s a range of opportunities to get involved with the tour – from sponsorship to partnership to endorsement- and your brand can be alongside ours for the event of the summer.
Previous sponsors of our events have seen strong returns on investment including securing donations and deals in the millions, fruitful cross-border partnerships and a quantifiable increase in business wins.
The opportunity for our partners
We are looking for sponsors and partners to help us deliver a stand-out UK presence in North America with the Red Arrows. Our aim is to use tour to drive significant trade and inward investment for the UK. We aim to highlight the UK a world leading destination for technological innovation, expertise in aerospace, advanced engineering and manufacturing.
Sponsorship offers a truly unique platform for UK companies to:
- gain significant commercial exposure across one of the UK’s most important trading regions with planned activities in over 20 North American cities
- showcase the very best of British products, expertise and services to an influential North American audience
- align with the UK government, the Red Arrows brand and British values
- work in partnership with us to create content with the Red Arrows and help attract a high profile and relevant audience
- receive invitations to UK government hosted events on the Red Arrows North American Tour
All our sponsorship and partnership opportunities can be tailored to help individual businesses exploit the platform that the Red Arrows North American tour provides. We will develop bespoke partner rights packages for businesses that can provide either direct financial support or value in kind support, in the form of a free product or service.
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