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Events > You Can Export: How to Manage Agents & Distributors
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You Can Export: How to Manage Agents & Distributors

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About the event

The use of agents and distributors to enter international markets is common. But is it the best method for you? And if it is, how can you build and manage a network of these trade multipliers?

This interactive workshop, delivered by Tony Brown, International Trade Adviser, will provide background theory and practical advice in this business-critical area.

The topics covered will include:

  • The difference between agents and distributors
  • Other possible routes to market
  • How to find the right agents and distributors for your business
  • What to consider before appointment – what are the predictors for success?
  • What should be included in an agreement?
  • How do you set targets?
  • How do you manage your network and motivate them?
  • Terminating an agreement without getting sued.

Register

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Agenda

This interactive workshop, delivered by Tony Brown, International Trade Adviser, will provide background theory and practical advice in this business-critical area.

The topics covered will include:

  • The difference between agents and distributors
  • Other possible routes to market
  • How to find the right agents and distributors for your business
  • What to consider before appointment – what are the predictors for success?
  • What should be included in an agreement?
  • How do you set targets?
  • How do you manage your network and motivate them?
  • Terminating an agreement without getting sued.
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Thursday, 28 February 2019
9:30 am - 10:00 amRegistration
10:00 am - 12:00 pmWorkshop
12:00 pm - 12:30 pmBuffet lunch
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Speakers

Tony Brown is an independent International Trade Advisor with extensive private sector experience of marketing products and services internationally, including organising and leading trade missions to much of Europe, the USA, and South Asia.

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Venue

Jurys Inn Liverpool
31 Keel Wharf
L3 4FN
 

Welcome To Jurys Inn Liverpool

Whether you’re visiting Liverpool on a business trip, a family holiday or a weekend break with friends, we know how important it is to find a hotel that’s not only convenient, but comfortable and stylish too. Here at Jurys Inn Liverpool, we offer everything you need - from spacious rooms to an on-site restaurant and free hotel-wide WiFi - so you can make the most of your visit to this cultural, historic city. Find out more about booking a city break in Liverpool.

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Supporters

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To book your place please click the 'Register' button 

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