Events > SxSW 2020
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Join the UK at SxSW 2020


From entrepreneurs and investors to cutting-edge digital disruptors – by attending SxSW you will meet with the perfect audience to demonstrate your company’s creativity, expertise, and technology. 


The DIT creative industries experts will be on the ground to: 

  • Curate one-to-one business meetings with your targeted potential clients and buyers as well as help you widen your networks 
  • Create a high visibility platform for your company through DIT’s presence at SxSW
  • Provide demo and showcase opportunities at our trade show stand and daytime lounge at the British Music Embassy throughout the festival 
  • Showcase British musicians for 8 nights 


For our trade mission to SxSW, DIT welcomes innovative “createch” businesses across advertising, screen, experience, music, design and branding, social media, and games. Whether you are scaling quickly and already working with U.S. and international clients, or just beginning to test the waters for your growth plans, your company could benefit from attending SxSW as part of DIT’s annual trade mission. 

There are three levels of engagement within our Trade mission; Tier 1, Tier 2 and Tier 3. 


Apply to Join the Trade Mission by 21 February 2020, 11:59pm GMT. 

Basic package for participating companies:  

  • A UK trade mission discount code for money off their badge
  • Invitation to the Friday 13 March, UK at SxSW opening reception 
  • Access to meeting space at the UK Trade show stand and the British Music Embassy between 14 -17 March
  • Opportunity to attend daytime partner activity at the BME throughout Interactive 
  • Listing in UK at SxSW directory 
  • Pre-SxSW webinar to discuss making the most of the conference 


Tier 1 – Participation includes:  

  • Basic package
  • Includes Platinum Connections* at a subsidized cost, bespoke 1-1 business meeting package for company principals, with meeting space accommodated on the UK trade show floor 
  • Saturday 14 March,  Welcome and SxSW kick-off and roundtables at the British Music Embassy 
  • Exclusive demo space during interactive fest daytime programming 
  • One-page profile at UK at SxSW directory 
  • One-on-one meeting/video chat with DIT USA to prepare for SxSW in advance 
  • Invitations to a number of British receptions and events   

*Platinum Connection is an elite program that matches expertly selected international companies with US companies and facilitates 1- on -1 meetings between business decision makers. All meetings take place at the UK trade show stand during interactive festival. This cost is subsidised. There will be a maximum of 10 companies accepted on this tier. 



Tier 2 – Participation includes: 

  • Basic package
  • Saturday 14 March,  welcome and SxSW kick-off and roundtables at the British Music Embassy 
  • Option to have a time-slot for demoing at the BME daytime interactive space  
  • 1/2-page profile in UK at SxSW directory 
  • Invitations to a number of receptions and events   



Tier 3 – Participation includes:

  • Basic package  


Please note: Registration closes 21 February 2020.

Costs at every tier are exclusive of SxSW conference badge, flights, accommodation, insurance, airport transfers, food etc. 

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