Events > Washington and Maryland: Medtech and Digital Health Series 2022

Washington and Maryland:
Medtech and Digital Health
Virtual Series

March - April 2022

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Speaker Profiles

Image   Lori Denham
Kountoupes Denham
Carr & Reid
  Lori Denham joined Kountoupes Denham Carr & Reid in 2008, after nearly two decades of service on Capitol Hill and in the private sector.

Ms. Denham served for more than four years as Executive Vice President of Government Affairs and Industry Operations for the Retail Industry Leaders Association (RILA), representing the world’s fastest growing and most successful retailers including Best Buy, Gap, Home Depot, Lowes, Target, Walgreens, and Wal-Mart. Ms. Denham lead the association’s efforts in public policy and advocacy, retail industry relations, external communications, and overseeing a number of key issues including health care, trade, privacy, and product safety. In addition, Ms. Denham served as the association’s lead democratic liaison to Capitol Hill.

Prior to joining RILA, Ms. Denham worked on Capitol Hill for Rep. Cal Dooley (D-CA) for more than 13 years in a variety of roles including legislative director and chief of staff. During her tenure with Dooley, Denham helped build and provide key strategic and public policy support for the New Democrat Coalition. Ms. Denham’s leadership on Trade Promotion Authority and Permanent Normal Trade Relations for China were instrumental to their passage, and she has been actively involved in health care, innovation, technology, and pro-growth policy for nearly two decades.
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Image   Beth L. Roberts
Hogan Lovells
Washington, DC
  For the past two decades, Beth Roberts has helped life science companies optimize the value of their innovations. She helps clients navigate the complex coding, coverage, and reimbursement challenges faced by their new technologies.

Beth counsels on Medicare and other health care issues and lobbies the U.S. Congress and regulatory agencies on her clients' behalf. Her clients include health care providers; pharmaceutical, biotechnology, and medical device manufacturers; investors; and professional and trade associations. Beth is a creative problem solver who is passionate about improving patient access to care. She works collaboratively to solve bet-the-company issues in innovative ways. She helps turn reimbursement challenges and changes into business opportunities. She also explains complicated laws and regulations in a simple and straightforward way.

Beth guides clients from reimbursement strategy through implementation. She applies for new International Classification of Disease (ICD-10), Health Care Common Procedure Coding System (HCPCS), and Current Procedural Terminology (CPT) codes. She helps clients obtain favorable coverage for their products through the Local Coverage Determination (LCD) and National Coverage Determination (NCD) processes and advises on the opportunities and pitfalls of coverage with evidence development (CED) and parallel review. She also helps clients obtain appropriate payment, often through new technology add-on payments (NTAPs), drug and device pass-through payments, and new technology ambulatory payment classifications (APCs). Over and above, Beth advises on seizing opportunities through the Centers for Medicare and Medicaid Innovation (CMMI), including Accountable Care Organizations (ACOs) and the Oncology Care Model (OCM). When existing mechanisms do not work, Beth creates new solutions through policy initiatives or by amending the law.
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Image   Melissa Torres
Associate Director for
International Affairs
Center for Devices and
Radiological Health, FDA
  Since joining the FDA in 2004, Melissa Torres has held numerous positions prior to becoming the Associate Director for Internal Affairs focused on Global Harmonization.

This includes:

Biomedical Engineer/Reviewer, Branch Chief - Cardiac Rhythm and Electrophysiology Devices Branch
Quality System Specialist, Branch Chief - Interventional Cardiology Devices Branch
Deputy Director - Division of Cardiovascular Devices
PMA/HDE - Director

In addition to receiving numerous FDA recognition awards, she also serves as an FDA instructor for the Association for the Advancement of Medical Instrumentation (AAMI.
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  Washington and Maryland:
Medtech and Digital Health Series
  Date: March - April 2022  
  Time: All times shown are GMT  
  Location: Online  
  Cost: Free  

Contact DIT East Midlands

  If you have any queries relating to international trade why not contact us. With staff in offices across the globe and Trade Advisers in every East Midlands county, we can help you find the answers.  
  email: events@tradeEM.co.uk  
  call: 0345 052 4001  
  visit: great.gov.uk  
Midlands Engine
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  Visit: midlandsengine.org  
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The Midlands Engine is the heartbeat of Britain’s economy Built on a strong advanced manufacturing base and enhanced by a range of sectoral strengths, the Midlands Engine is perfectly positioned to take advantage of economic growth, productivity and skills opportunities.

We will improve the economy of the Midlands and the UK, deliver an enhanced quality of life for our citizens and communities and become a globally recognised driver of the economy. We will create a thriving environment for businesses to flourish.