Events > YOU CAN: Strengthen your Global Strategy with Advanced Google Analytics
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YOU CAN: Strengthen your Global Strategy with Advanced Google Analytics

Date: Tuesday 5th February 2019

Time: 09:30-13:30

Venue: Genome Campus, Essex, CB10 1SA

Are you already utilising Google Analytics to inform your international marketing strategy, but want to develop your understanding of the tool to a more advanced level? 

The Department for International Trade in the East of England is hosting a free, practical workshop to expand your knowledge of Google Analytics. Delivered by digital marketing experts Socialb, you will learn how to use advanced segmentation, understand conversion rate essentials and calculate your digital marketing strategy’s ROI.

If you have the basics down to a fine art, but now want to utilise Google Analytics to its full potential to inform your global strategy, this is the workshop for you.

What you will learn
• Why segmentation is important
• How to create custom segments
• Acquisition reporting
• How to measure traffic, engagement and conversions per network
• How to measure social advertising ROI
• How to customise social reports


Who is this workshop suitable for?

This workshop is suitable for those using Google Analytics on a regular basis (at least weekly). You will leave with an understanding of the different tools and techniques available to drill further into the data and see how different users are behaving to identify niche trends in performance.

This is a free, hand on workshop, with tasks to complete during the session to ensure your profile is set up and ready to provide you with the measurements you require immediately. Therefore, please bring a fully charged laptop with you and the login details for your company's Google Analytics account. 


This course is not suitable for agencies or intermediaries. In situations where many companies wish to attend, only one representative from each company will be able to attend.


For more information about the event please contact:

Email: diteastevents@mobile.trade.gov.uk

Phone: +44 (0) 1707 398 398

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Wellcome Trust Genome Campus


Saffron Walden

CB10 1SA

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Click here to register now!

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