Events > YOU CAN EXPORT: Grow your Business with Google AdWords

YOU CAN EXPORT: Grow your Business with Google AdWords


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 About the event

Is your business already selling online or are you thinking about starting an e-commerce site? With the right information, set-up and skills, your business could capitalise on the wealth of opportunities available beyond the UK! Google AdWords, like SEO, is a search engine marketing strategy designed for lead generation and to increase traffic to your website.

The Department for International Trade invites you to attend this FREE one-day workshop, where you can learn how to make an impact with your own e-commerce site through Google AdWords and attract international customers.


Selling overseas into alternative markets provides e-commerce businesses with a huge opportunity beyond the UK. It does however come with different challenges and can take time to reach a market.


As part of the mix Google AdWords has a vital part to play in becoming established and making sales in a new market. This short course will provide you with the confidence to explore the viability of your products into overseas markets without losing large sums of money.

  • Examine the different google tools available for exporters
  • Learn how to find which countries to sell in
  • Discover how to set up an international google ads campaign
  • Find out which FREE tools can be used to assist your campaign
  • Look at cultural differences in different markets and how to localise a campaign
  • Get your international campaign up and running 
  • Learn from your own mistakes and refine your findings to boost sales
  • Find out about support for your overseas activity from DIT

 Presented by Rob Jones, of Noovo Creative. Rob has several years’ experience of advising clients across the UK and Internationally on e-commerce and in particular how to get the best ROI from Google AdWords Campaigns.


The workshop is open to any North East retail business that wants to boost their business. Please note places are limited to 1 person from each business with a maximum of 10 businesses per session to ensure that each participant makes the most of this opportunity.


Once the event is filled you can be added to the waiting list by emailing



Please note this event is only open to registered businesses based in North East England interested in trading internationally or wanting to learn more about the service Department for International Trade North East (formerly UKTI North East) provides. You may be contacted prior to the event to assess eligibility.





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Thursday, 12 September 2019
12:45 - 13:00Registration
13:05 - 13:05Welcome
13:05 - 15:00Session to start
15:00 - 15:00Closing remarks and questions
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St James Park
Strawberry Place

Newcastle upon Tyne