Events > YOU CAN EXPORT: Web Optimisation

YOU CAN EXPORT: Web Optimisation


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Are you sure that …

Your website is generating overseas business for you?

Your website is found when people are searching for your products or services internationally?

International visitors to your site are able to find and engage with relevant information quickly and easily?

Your website is essential to showcase your products and services overseas.  Join us at this specialist workshop to learn the practical steps you can take to win more business from international customers. With a great digital presence, you can access new markets and gain new customers 24 hours a day, often at low cost. 

During this full day workshop you will find out how to:

  • Adapt your website for different cultures
  • Target your international customers more effectively to increase overseas sales
  • Be visible on the international web and increase traffic and overseas enquiries
  • Forge ahead of your competitors in global markets
  • Create great international content in easy steps that attracts overseas customers
  • introduce languages to your website, which could increase your sales by 400%
  • measure, monitor and maintain good, consistent results

The following topics are covered in the workshop:

  • The international website opportunity
  • Are you ready to go international?
  • Are you visible on the international web?
  • Models for an international web strategy
  • How to build an international website
  • How to optimise an international website
  • Implementation

What you will leave with:

  • A clear vision of what it takes to be a world-class business online
  • A practical route map of how to become a world-class business online
  • An action plan to get you started on developing and optimising an international website
  • The skills to plan your international web strategy

About the Trainer:

Norma helps business owners and managers grow sales, reputation and customers in export markets. She has worked with more than 560 businesses on their growth and change programmes across the globe in the past 8 years and coached or trained over 3750 professionals at every level to be more effective, confident and proactive.

Above all, Norma values trusted relations with clients, who tell her that she helps them to cut through information overload - to make things clear, simple and achievable!

PLEASE NOTE this event is only open to registered businesses based in North East England interested in trading internationally or wanting to learn more about the service Department for International Trade North East (formerly UKTI North East) provides. You may be contacted prior to the event to assess eligibility.


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Durham County Cricket Club
Emirates Riverside


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Tuesday, 24 September 2019
09:15 - 09:30Registration
09:30 - 09:35Welcome
09:30 - 11:00Session to start
11:00 - 11:15Tea and Coffee Break
11:15 - 13:00Session to start
13:00 - 13:30Lunch
13:30 - 15:30Session to start
15:30 - 15:30Event Finish
15:30 - 16:00Opportunity for Q&A