Events > Meet the Buyer: Food and Drink
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Bringing together the best of Midlands businesses with a selection of buyers in the food and drink sectors from across Mexico, Brazil, Israel and Romania...

This free Midlands Engine Meet the Buyer event on the 4 September in Coventry is designed to facilitate 1:1 meetings between you and validated food and drink buyers to aid in building key relationships which may result in you securing new business.

Complete with networking opportunities, face to face contact with decision makers and the opportunity to speak to Department for International Trade advisers, this exclusive event is not to be missed. 

Learn more about the markets attending...


Mexico is the leading destination for UK food & drink products in Latin America & the Caribbean – it has a rapidly growing population with disposable income which is boosting demand for premium products, convenience food and drinks. Longer working hours are fuelling demand for higher-value processed and quality food. However new brands need to have a clear USP and to be able to compete with a strong domestic market.


Brazil represents an excellent opportunity for UK food & drink products, with a sizeable population between 15-34 years old who are familiar with international products and a £167 billion consumer market (which accounts for 12.3% of the country’s GDP). Approximately 20,000 new products are launched in Brazil every year, with 50% at high price points. Some products need to be registered; some are subject to changing regulations or quotas in the Brazilian market.


Israel’s appetite for internationally sourced food and drink products is strong. The current rate of the £ sterling to the Israeli shekel also makes the UK more attractive to Israeli importers. UK exporters should be aware that food and drink products being sold through the main food outlets must be kosher. However, support is available in UK for kosher certification for a reasonable price. Vegan and vegetarian food is also very popular.  


Romania is the second largest food and drink market in central and eastern Europe with 20 million consumers who spend a high percentage of their disposable income on food and beverages. The Romanian Food & Drink sector is the most dynamic segment in the market, rising every year with 7% on average. On a steady organic growth for 6 years, Food & Drink is on a positive and innovative trend, mainly due to the Romanian consumer positioning, who is increasingly more aware of the meaning of higher quality and more open to new technologies, designs and cultural factors than ever before. 

Please note, this event is exclusively open to companies based within the Midlands. 


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What to expect

This unique opportunity presents you with the chance to:

  • Pre-book meetings – request meetings with targeted buyers and expert advisers from our global network
  • Learn more – hear from industry experts and explore about the opportunities avaliable for your business in the food and drink sector
  • Network – meet a host of key buyers, like-minded companies and local advisers 

Contact us on info@tradewm.co.uk or 0345 222 0159 to find out more. 

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Next steps

  1. Review buyer listings and decide who you would like to meet
  2. Register your interest in attending (we recommend providing as much detail as possible as this will be issued to buyers to support them in selecting which companies best match their buying requirements)
  3. During the registration process please select which buyers you would like to request to meet
  4. We will contact you and advise which of your meetings have been confirmed along with a schedule for the day
  5. We will issue you with final confirmation which will include further information on workshops and additional opportunities 

Please note, this event is exclusively open to companies based within the Midlands.


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