Events > You Can Export - Improve your ROI for International Trade Shows

You Can Export - Improve your ROI for International Trade Shows

Tuesday, 15 October 2019 9:30 am to 4:30 pm
Renishaw Plc



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About the event

An outline of the workshop

International exhibitions are often used to develop business opportunities overseas but they can be very expensive in terms of time and budget. This masterclass will help delegates to plan and make the most of international events for their business, as well as offer practical advice to ensure they get value for money from the investment. Delegates will have plenty of opportunity to apply what they learn to their own business.


What you’ll gain from the day

On completion of this masterclass, delegates will understand and appreciate

  • the importance of selecting the right event to exhibit at, and how to evaluate the options
  • how to set clear objectives and specific goals and budgets
  • what they need to do before the event to ensure success
  • how to make the most of running the stand on the day, including many practical tips
  • the things they need to do after the show to maximise their export opportunities
  • advice and services available to help them

All delegates are provided with our exhibitions project planning guide - a series of checklists which can be used to help them prepare for and manage their participation at an exhibition.

The event is also hosted by one of our South West Export Champions - Rhydian Pountney from Renishaw. Renishaw has always been an export focused business due to the international nature of its markets and today, 94% of its sales are derived from exports. The company first exhibited overseas in 1979 and as a smaller company received support grants for events across the world from the then equivalent of the Department of International Trade. Exhibitions continue to be a significant marketing platform for Renishaw, with over 140 events attended in the year ending June 2019.



You will be able to register from 9:30 but please arrive promptly for the workshop starting at 10:00.

  • The role of exhibitions and selecting the right event
  • Setting objectives and budgets
  • Before the event – planning for success
  • On the day – ensuring it all comes together
  • After the event – following up
  • Summary and help available
  • Your third hand to gaining export success
  • Trade show first-hand experience from Renishaw

Lunch and refreshments will be provided throughout the day.




About John Harrison MIEx CMRS

John is a trainer, facilitator and consultant whose focus is entirely on international trade. He has developed an extensive portfolio of export workshops and training courses and established a high-quality client list of UK government departments, Chambers of Commerce and similar organisations.

John’s experience of delivering export training extends over 20 years has enabled him to develop a range of export training programmes and he currently delivers Export Strategy introductory courses and associated masterclasses on a range of export subjects across the UK.

John has over 25 years’ experience in preparing for and participating at exhibitions - for organisations in the manufacturing and service sectors exhibiting in Europe, North America, Asia and Africa as well as the UK. He has also worked in the event management sector and been involved in the organisation of major events and exhibitions. He can therefore provide an insight to delegates, with practical tips and the pitfalls to avoid, gained from personal experience on both sides of exhibition organisation.

Before setting up his own business in 2004, his previous roles included international marketing manager for British Chambers of Commerce, and research adviser for the UKTI Export Marketing Research Scheme. He has worked with businesses whose interests cover many different sectors and markets across the globe. He also has hands-on experience in international trade in manufacturing and engineering, having held a number of marketing and programme management roles in the aerospace and electronics sector.


About Rhydian Pountney

Director of Group Commercial Services for Renishaw plc and a member of Renishaw’s International Sales and Marketing Board.

Rhydian joined Renishaw in 1979 and has spent most of his working career in sales and marketing initially as export sales manager, including spending four years in Hong Kong where he established Renishaw (Hong Kong) Ltd and a network of offices in China and the Far East. He was responsible for sales in the UK and 11 overseas operations, including India and Russia, before being appointed Director of Group Commercial Services in December 2018. 

Rhydian is UK chair of the technology collaboration in advanced engineering working group of the UK-India joint economic and trade committee (JETCO) and was appointed as an export champion by the Department for International Trade (DIT) in March 2019. In 2013 he was named Ambassador of the Year at Insider magazine’s South West International Trade Awards.


Who is this event for?

This course is aimed at individuals involved in planning and/or participating in international exhibitions and events, whether they are new to exhibitions or have some experience already. This event is for business in the South West of England and best suited to those with an annual turnover exceeding £500,000.


Due to this event being free of charge with limited numbers, we reserve the right to cancel your booking if you do not meet the eligibility requirements. Additionally, due to the popularity of these events, we ask for only one registration per company to make the masterclass available to other businesses. Regrettably, we are unable to accept intermediaries or service providers.

We take your data very seriously and are committed to the privacy and security of it. Our Privacy Statement explains the types of personal data we may collect about you and how we’ll store and handle that data, and keep it safe.  This is a joint event and your data will be shared with Department for International Trade for the purposes of administering & following up this event.  Their privacy policy is available at https://www.gov.uk/government/organisations/department-for-international-trade/about/personal-information-charter & https://www.businesswest.co.uk/privacy/mhclg-privacy-notice 



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