Events > Digital Workshop: B2C Session - Birmingham

Digital Workshop: B2C Session - Birmingham

26 November 2019 at Birmingaham (13:00-16:00)

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This Midlands Engine half day B2C workshop will enable you to develop your digital skills, raise your global brand presence, and allow you to test new markets with minimal investment... 

What will be covered:

  • Succeed on marketplaces internationally

  • Ecommerce localisation beyond translations: what international buyers expect fromyour online store

  • How social media are changing global ecommerce

  • Measure success: the most crucial ecommerce metrics you should be tracking

This sessions will also include updates on the Google Algorithm and new search features:

  • Google Algorithm Updates 2019 – what you need to know
  • E-A-T: Expertise, Authoritativeness, Trustworthiness
  • Site Diversity update
  • Mobile Speed update
  • Mobile-First Index roll-out
  • FAQ, HowTo, and Q&A: using new Schema Types to create interactive rich results



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Austin Court

80 Cambridge Street


B1 2NP

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