Events > Business Culture: Middle East

Business Culture Workshop: Middle East

09 January 2020 at The Studio Birmingham (09:30-12:30)

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About the event

The Middle East is a diverse, hugely lucrative but also challenging export market. The United Arab Emirates (UAE) is the UK’s largest civil export market in the region and the Kingdom of Saudi Arabia is the largest economy in the Arab world and an important export partner.
Western and Arab cultures have very different views on how to do business and it is important to get a deeper understanding of what these differences are and how to overcome perceived barriers. 

This half day training will help you to improve your communication with partners in the region. Knowing your way around the do’s and don’ts in business culture will save you from uncomfortable miscommunications. The Middle East is a difficult market to penetrate, so it is important to get it right.

The training will cover:

  • Arabic business culture: religion, beliefs, values, attitudes and customs
  • Arabic business and economic environment
  • Arabic business communication and negotiation style
  • Challenges and solutions for doing business in this region
  • understanding and overcoming common trade barriers / pitfalls
  • market entry and protecting your business
  • ease of doing business
  • e-commerce strategy

Who is this workshop for?

This event is funded by West Midlands Chambers of Commerce’s ERDF SME International Growth Project. In order to attend you must be an SME registered within the West Midlands.


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The Studio, 

7 Cannon Street, 

Birmingham B2 5EP

Getting there:

The Studio is a short walk from Birmingham New Street. Click here to view local car parks.

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