Events > Excel at Exhibitions: Maximise your Return on Investment (Hertfordshire)
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Excel at Exhibitions: Maximise your Return on Investment

Date: Thursday, 13th February 2020

Time: 9:30 am - 3:00 pm

Venue: Manor of Groves, Sawbridgeworth, CM21 0JT

Exhibitions offer a powerful opportunity to promote your company and develop meaningful business relationships across the globe. Exhibiting can involve a large investment and commitment, making a well-constructed exhibition plan essential.

The Department for International Trade in the East of England have joined with Re-Formation Associates and ProExTra to bring you a free interactive workshop which will examine the key steps to prepare for an exhibition and how to  utilise your time effectively when at the event.

Sessions on the day:

Preparation, planning and cross-functional co-operation: How to get the most from exhibition investment

  • Choosing the right exhibition to attend
  • Integrate the exhibition into your marketing communications and account management strategies
  • Plan the waves of communication that will attract both customers and prospects to visit your stand
  • Understand some of the issues you will face exhibiting internationally
  • Appreciate the systems and training you will need to ensure successful outcomes


Unleashing Your Inner Exhibitionist: With all the hard work done on preparation, the excitement builds once the show doors open!

  • Hardsell Hanks & Wallflower Wilma - How to Balance and Optimise Your Squad 
  • Developing & Scripting Killer Opening Lines 
  • Mining for Prospects: Filtering, Dispatching and Engaging Visitors 
  • The 7 Rules of Follow-Up 
  • Evaluation: Feedback + Measurement = ROI 


Why attend?
Business events can be costly but are an incredibly powerful opportunity to promote your company, view competitor activity, meet new contacts and develop client relationships. This free workshop will help you develop and perfect your exhibition preparation and attendance strategies ensuring you maximise your return on investment. 


This course is not suitable for agencies or intermediaries. In situations where many companies wish to attend, only one representative from each company will be able to attend.



For more information about the event please contact:

Email: diteastevents@mobile.trade.gov.uk

Phone: +44 (0) 1707 398 398


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Manor of Groves

High Wych



CM21 0JT


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Click here to register now!

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