Events > YOU CAN EXPORT: How to raise your game on LinkedIn and win more business globally

YOU CAN EXPORT: How to raise your game on LinkedIn and win more business globally


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Please note this is a practical event aimed at North East based businesses interested in trading internationally or wanting to learn more about the service Department for International Trade North East (formerly UKTI North East) provides. 


How much time do you spend on LinkedIn making connections and having conversations that go precisely nowhere?

Time is precious and although you know the power of LinkedIn already, you are still not sure where to start to take your LinkedIn profile and performance from Good to Great.

A really great LinkedIn profile can make all the difference between winning that sale or not and so we’ve created this workshop for you to achieve that. Norma Foster helps busy professionals get inspired, get your LinkedIn profile sorted and make it deliver results for you. Norma will be sharing her experiences, tips and tactics on how to:

  • Complete your highly effective LinkedIn profile
  • Profile and target “A-List” clients for your LinkedIn campaigns
  • Raise your visibility and credibility as the go-to expert in your field
  • Generate enough high-quality leads internationally
  • Get leads to convert more quickly
  • Never worry about your marketing making up too much time

Norma has been an avid user of LinkedIn since 2006 and has worked with hundreds of businesses to help them use LinkedIn more effectively as a key part of their business development.

Before the workshop Norma will review your profile to tailor the advice given on the day and provide you with some top tips on how to move it to the next level.

In this interactive, hands on masterclass Norma will help you to upgrade your profile and sharpen up your LinkedIn lead generation. In addition to the above we will work on how to:

  • Differentiate yourself from the competition and define your niche
  • Optimise your profile for maximum visibility in LinkedIn and search Engines
  • Increase quality connections and improve communication
  • Use advanced search techniques to tap into a regular supply of leads
  • Post regular and popular content to increase your reach and reputation

Not only that, we will also be looking at recent LinkedIn developments including LinkedIn Video, LinkedIn hashtags and tried and tested tactics for success.

Who should attend?

Those of you that want to:

  • Win more business from SMART use of LinkedIn
  • Increase your profile reach and reputation
  • Learn how to effectively target the right target audience
  • Save time and money on tools and tactics that simply don’t work
  • Plan a 12-minute a day approach to do just enough for great results

What to bring?

  • Your own laptop, tablet or phone (charged up) for practical work - wifi available – with any passwords you may need.
  • Notepad & pen

What we provide:

  • A great environment
  • Good networking opportunities
  • An experienced trainer
  • Fantastic LinkedIn insights.
  • Lunch & Refreshments.

Leave with a greatly improved LinkedIn profile and an easy to follow action plan and course materials to help you stay on target with your lead generation.

Registration is at 09:15am - if you are working on your device you will need to set up before we start so please do come in good time.

Timings: workshop starts at 09:30am prompt and will finish at 03:30pm. 

You will have the opportunity for more networking and a personal discussion with Norma after the event.

We've already seen the difference our LinkedIn masterclass has made to our business, and the great results that our clients are achieving through using the system. 

“I have recently attended Norma Foster's seminar on how to use LinkedIn to increase business opportunities and I was very impressed about the many insights Norma had to share with us. She is an absolute expert in using LinkedIn as a platform and tool for business growth. Under her excellent guidance you realise instantly the need to develop a complete LinkedIn strategy for your business. To fully understand why, I highly recommend getting in touch with Norma and attending one of her seminars or invite her to present directly to your company.”

Judith Henter, Henterprise Creative

We look forward very much to welcoming you on the day.

Cancelling your registration - Please be aware all cancelations should be made  at least one week prior to the workshop taking place. This will prevent DIT incurring any unnecessary costs and will also allow other delegates to register, as this workshop has limited spaces available.  Alternatively where possible, please ask another colleague to attend in your place and let us know who this will be. Thank you in advance for your kind co-operation.

Please note this event is only open to registered businesses based in North East England interested in trading internationally or wanting to learn more about the service Department for International Trade North East (formerly UKTI North East) provides. You may be contacted prior to the event to assess eligibility.


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Tuesday, 25 February 2020
09:15 - 09:30Registration
09:30 - 11:00Session to start
11:00 - 11:15Tea and coffee break
11:15 - 12:30Session to start
12:30 - 13:00Lunch
13:00 - 15:30Session to start
15:30 - 15:30Closing remarks and questions
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St James Park
Strawberry Place
Gallowgate Room
Newcastle upon Tyne