Events > Market Research and Selection

Workshop: Market Research and Selection

11 February 2020 at Technology Centre Wolverhampton (09:00-12:30)

row-start col-md-7 #top-section top-section #about-section no-pad-bottom-section

Join this interactive workshop for an invaluable introduction to the process of planning and conducting marketing research overseas…

Market research is the first and one of the most vital steps for any organisation whether they are entering a new overseas market or developing existing markets. You will consider different approaches and research techniques and start to develop a research plan for your own business.


what we will cover:

  • Commonly seen methods of market selection and prioritisation
  • An objective, easy-to-use model for choosing the best target export markets
  • Understanding the key criteria to use when making market selection decisions
  • Objective measurement of these criteria using a grid/spreadsheet approach
  • Sources of freely available quantitative and qualitative data to help assess potential markets and opportunities
  • Delegates will develop their own model, undertaking interactive exercises at all the above stages. These exercises will therefore be directly relevant to the delegates own business. 
  • We will also introduce the online Market Selection Tool, which has been used successfully by many West Midlands companies.

Is this masterclass right for me?

This half-day workshop is appropriate for delegates from exporting companies who are looking to update and enhance their exporting skills.

Please bring your Laptop/tablet or smartphone as you will need this for part of the workshop. 

Please note this training workshop is funded through our EU co-financed SME International Growth Project. We therefore require West Midlands SME attendees to please complete a project enrolment form. You can either bring this along with you on the day of the workshop or sign and scan back to me. If you have already signed a declaration form, there is no requirement for you to complete this again.

row-start col-md-7 #venue-section


Technology Centre

University of Wolverhampton 

Science Park

Glaisher Drive


WV10 9RU 

row-mid col-md-7 colour-section
row-start col-xs-12 video-section center row-end