Events > WeChat Masterclass by PingPong Digital

Workshop: WeChat Masterclass by PingPong Digital

24 March 2020 | 09:00-16:00 | Fazeley Studios | Birmingham

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This course is designed to give an introduction of Chinese digital marketing landscape, particularly WeChat, and to give you the essential skills you'll need for your success in doing business in China…


An inspiring agenda which will include:

  • an overview of Chinese digital landscape
  • a detailed introduction of WeChat as the essential tool for doing businesses and communication
  • step-by-step guide of how to set up WeChat personal and official accounts
  • in-depth knowledge of how to incorporate the various in-platform functionalities to grow your businesses in China

Attend a thought-provoking live and interactive demonstration of how to set up a WeChat group, how to use QR Codes and how the Chinese community use the WeChat app.

You can ask experts how to interact with WeChat and learn about their own WeChat journey business experiences and the advantages this will bring to your business growth.
During the interactive session, you will gain hands-on experience with WeChat’s myriad of functionalities, understand how integral the platform is for Chinese market and consumers, and ways to utilise it for your businesses.


We will demonstrate 

  • Official account for brands
  • WeChat backend management system
  • WeChat mini-programmes
  • WeChat Pay
  • Advertising on WeChat
  • WeChat e-commerce

Our one-day WeChat training course is designed to help you acquire a well-rounded understanding of WeChat eco-system, as well as to guide you step-by-step to make full use WeChat for your businesses.


Is this masterclass right for me?

It is suited to business owners, brand managers, account managers,and anyone who is interested in Chinese social media.

No previous experience about WeChat or any other Chinese social media is needed, but it’s preferred to have WeChat downloaded on attendees’ smartphones and accounts opened.

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Fazeley Studios

Fazeley Street


B5 5SE

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