Events > UK Agritech Mission to New Zealand Fieldays 2020
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UK Agritech Mission to New Zealand Fieldays 2020

Mystery Creek, New Zealand, 10 June, 2020 to 13 June, 2020

The British High Commission Wellington, with our colleagues at the UK Department for International Trade in Auckland, are inviting applications to join a delegation of UK agritech businesses to attend New Zealand's National Agricultural Fieldays 2020.


The biggest event in the New Zealand agribusiness calendar, Fieldays 2020 will run from 10-13 June 2020 in Hamilton, New Zealand. The 2019 event attracted 129,000 visitors, 1,066 exhibitors, and generated nearly £280 million in sales – ideal for UK businesses exploring export opportunities in the New Zealand market.

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Our Offer to Delegates

The British High Commission Wellington will have a ‘GREAT’ branded presence at Fieldays 2020, for the fourth consecutive year.

Our aim this year is to demonstrate UK agritech innovation and agri-science expertise which relates to our theme of climate change.

Delegates would be represented on our stand, and as such we would provide:

  • Onsite company branding (printed and digital marketing collateral with company information)

  • Accommodation for four nights in Hamilton, New Zealand

  • Entry to all four days of Fieldays 2020

  • A series of meetings and engagements during Fieldays with pre-identified companies and organisations in New Zealand

  • Dedicated space for delegates to meet with Fieldays contacts

Our expectations of selected applicants include:

  • Providing a detailed briefing for staff attending Fieldays 2020 on your company profile, visiting representative and offer to the New Zealand market

  • Providing marketing collateral in a timely manner (print and digital)

  • Full engagement with the arranged programme of meetings, and making yourself available for ad hoc meetings at the stand each day for an agreed period of time

  • Submission of a post Fieldays delegation questionnaire and quarterly updates on any outcomes from your Fieldays 2020 attendance, for up to two years after the event

For more detail please see the Terms and Conditions.

The Application Process

If you are interested in joining this delegation, complete the application form by 1700 GMT Friday 13 March 2020.

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Once the application window closes, a selection panel (including DIT and local market experts) will select the delegation representatives. Applicants will be notified of the outcome of the selection process by Friday 27 March 2020. We anticipate strong demand for this opportunity so delegates will be chosen using he following criteria

Selection criteria will include:

  • Compatibility of a company’s product/s with the New Zealand market and wider agricultural settings

  • Compatibility of the company’s offer with our thematic focus: UK agritech innovation and climate change

  • A company’s export-readiness


Contact information

For more information, please get in touch with:

James Kayam
Trade Development Manager, New Zealand
UK Department for International Trade Auckland

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