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Events > YOU CAN EXPORT: International SEO Training Day
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YOU CAN EXPORT: International SEO Training Day

 

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Please note this is a practical event aimed at North East based businesses interested in trading internationally or wanting to learn more about the service Department for International Trade North East (formerly UKTI North East) provides. 

The Department for International Trade North East are delighted to be working with Digital Allies to provide a free workshop for North East businesses aspiring to increase overseas sales by improving their SEO performance.

Your website is an essential channel to showcase your products and services overseas. The way in which you engineer your site through SEO determines how early your website appears in the results on a search engine.

 

Search engines drive the majority of traffic to company websites, changes in how your business ranks because of simple yet effective updates could have a real impact on your business’ bottom line. Unlike PPC you cannot buy SEO success, it has to be earned. This workshop will provide you with a better understanding of how to achieve higher search rankings, improving your online presence overseas.

  • Content writing for International Markets
  • Translating English content for English speaking markets
  • Href Lang Tag Implementation
  • International Domain Configurations – Pros and Cons for each set-up
  • Multi-regional and multilingual sites
  • Using sitemaps for International SEO
  • Using Social Media and Online PR to support SEO efforts
  • Google Analytics Configuration for International markets

Cancelling your registration - Please be aware all cancelations should be made  at least one week prior to the workshop taking place. This will prevent DIT incurring any unnecessary costs and will also allow other delegates to register, as this workshop has limited spaces available.  Alternatively where possible, please ask another colleague to attend in your place and let us know who this will be. Thank you in advance for your kind co-operation.

Please note this event is only open to registered businesses based in North East England interested in trading internationally or wanting to learn more about the service Department for International Trade North East (formerly UKTI North East) provides. You may be contacted prior to the event to assess eligibility.

Register

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Tuesday, 28 April 2020
09:15 - 09:30Registration
09:30 - 11:00Session to start
11:00 - 11:10Tea and coffee break
11:10 - 12:30Session to start
12:30 - 13:00Lunch
13:00 - 14:30Session to start
14:30 - 14:40Tea and Coffee Break
14:40 - 16:30Session to start
16:30 - 16:30Event Close
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Venue

Marriott Hotel, Metrocentre
Marconi Way Metrocentre

Newcastle Upon Tyne
NE11 9XF