Events > Managing Agents and Distributors, during and after Covid-19

Managing Agents and Distributors, during and after Covid-19


Tuesday, 29 September 2020 11:00

row-start col-md-7 #top-section top-section #about-section no-pad-bottom-section

Please note this is a practical event aimed at North East based businesses interested in trading internationally or wanting to learn more about the service Department for International Trade North East (formerly UKTI North East) provides. 

Managing your export development can be effective and efficient when you’re working with the right partner. Can you use this period, working in a different way, to establishing a valuable international network. Identifying local contacts who have experience and an understanding of the market is useful at any time. Now, more than ever, this is a positive way to maintain your presence in export markets, and ensure that you take advantage of opportunities as they arise.

In this webinar with Simon Bedford from the Department for International Trade (DIT), we will look at routes to markets, establishing international contacts and explore the benefits of using agents and distributors. This webinar will provide both new and experienced exporters with the practical knowledge for sourcing contacts around the world, as well as negotiating terms and managing a relationship with newly appointed agents or distributors. We will also discuss the practical issues of monitoring, motivating, and evaluating their performance, and the importance during Covid-19, of supporting your partner, building relationships, and ensuring you get paid.


In this one hour webinar we will cover:

  • How to find useful contacts overseas including international embassies and Chambers of Commerce
  • The benefits of working with a partner based overseas
  • How to choose your ideal agent or distributor and when to appoint them
  • What role does a partner have in improving your international business
  • How to keep your partners focused and motivated on your objectives

After this workshop you will be able to:

  • Feel confident sourcing and working with overseas business contacts
  • Decide whether a partner, agent or distributor is right for you
  • Choose and appoint your partner at the right time
  • Fully understand the role they play within your business
  • Support your partner to encourage the best results


About the Speaker:

Simon Bedford has worked on contract for the Department for International Trade and prior to that UKTI for 15 years. In this time Simon has worked with more than 1200 companies discussing the company’s strategy, assessing the appropriate “route to market” options and supporting their developments.

During this period Simon has co-written a range of guides for DIT and his book “Exporting Made Easy” is a practical guide to selling overseas through agents and distributors.

Simon has in depth knowledge of a wide range of markets from Europe and the USA, to the Middle East and South East Asia. He worked for many years in the international division of a Belgian multinational. Simon is an Associate Lecturer in International Business and Marketing at Sheffield Hallam University.