Events > DIT Midlands Webinars



DIT Midlands Webinars

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A series of webinars designed to help you navigate through this difficult time while learning new skills to ensure your business stands out to international customers...

You can expect to:

  • receive help and advice to sell overseas with confidence
  • gain new skills and knowledge
  • discover solutions to specific challenges to exporting
  • get your exporting questions answered by the experts


Each link below will connect you to a webinar registration form where you can find out more about each webinar and receive your unique link to join.


E-Commerce Webinar Series

Learn key digital skills to enhance your businesses online presence.

All of these webinars will be delivered by Sarah Lumley-Holmes, trusted trainer of DIT Midlands. Sarah has her own consulting business and has many years' experience helping brands create a global impact with their digital presence.


Finding new clients through social media channels and content marketing

Thursday 04 June 2020, 10:00AM

Social media can be a great way to engage with a new audience and expand your brand awareness. Learn about the key to being successful on social channels and what content you should be creating to make your business engagement grow.

Register now


Basics of Online Advertising 

Friday 05 June 2020, 10:00AM

Online advertising is by far the quickest way to gain more visitors, however it can be very expensive if it is not managed correctly. Learn about the different types of online adverts you could use and how to set up a basic campaign.

Register now


Live Export Masterclass Series

This series will be two-hour sessions of live audio and visual presentation, including questions and answers. Participants will have the opportunity to submit questions in advance or during the event.

These virtual training sessions will be delivered by Tim Hiscock, trusted trainer of DIT Midlands. Tim works for Strong & Herd, an export training company who have many years experience supporting businesses in international trade as well as delivering impactful virtual sessions.


International Routes to Market: Auditing existing routes, mitigating risk, and opening new channels 

Tuesday 02 June 2020, 10:00 AM to 11:30 PM

This session looks at the current and continued ability to reach end users in overseas markets, while explaining methods of evaluating and mitigating risk. We will show you how to review current routes to market and how alternatives may offer a means of retaining business, winning new customers and identifying new opportunities post COVID-19.

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Managing International Supply Chains 

Tuesday 09 June 2020, 10:00 AM to 11:30 PM

Review your ability to get your goods from A to B by considering your supply chain, production capacity, delivery, outstanding orders and lead times. We will examine challenges in the movement and clearance of goods and the ability to provide customer service/after sales service and also look at the challenge of communicating clearly with local representatives while understanding their capacity.

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Managing International Logistics and Shipping

Thursday 11 June 2020, 10:00 AM to 11:30 PM

This session will explore the impact of the pandemic on international movement of goods and consider the disruptions of ongoing changes within the shipping industry. The training will focus on supply chain resilience and explain methods of managing disruptive situations, understanding, and meeting changes in compliance requirements and ways of building resilience into logistics and shipping plans.

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Remote International Sales and Business Development – Selling Internationally in a post Covid-19 Global Market

Thursday 18 June 2020, 10:00 AM to 11:30 PM

This session will consider how the disruption of Covid-19 may be hastening changes to the way people work and live, and evaluate the possible impact on international trade. The training will review typical international sales strategies and consider the changing role of local representatives. We will consider the growing popularity of e-commerce and methods of preparing your business to maximise exposure and benefit. We will look at methods of promoting products and services internationally in the changing marketplace.

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International Marketing Webinar

In this two-part webinar we will look at practical ways to develop your marketing activity as international business resumes post-lockdown. We will examine how you can evaluate, adapt or create relevant marketing strategies to meet changed market environments around the world (including the UK), and then plan and initiate appropriate marketing communications to maximise your sales opportunities. 

This webinar is aimed at any individuals with a role in creating or delivering export marketing activities, and will be suitable for both product and service exporters. There will be relevant case study examples, and participants will have the opportunity to submit questions during the event. 


Part 1 International Marketing Webinar

Tuesday 16 June 2020, 10:00 AM to 11:00 am

In this session we will focus on strategy, looking at understanding marketing processes, creating optimal positioning and identifying primary and secondary audiences - recognising that these could well have changed post-lockdown.

Register now


Part 2 International Marketing Webinar

Wednesday 24 June 2020, 10:00 AM to 11:00 AM

In this session we will look at marketing communications, reaching your audiences with the right message and taking on board individual situations in countries across the globe. 

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Business Culture Webinar Series

Covid-19 has impacted how we do business. This webinar series will help you to improve your communication with partners and clients around the world.

All of these webinars will be delivered by Gerti Willis, our Communication & Culture Adviser. A licensed trainer to deliver cultural training of business skills and intercultural competence, with 25 years of experience negotiating contracts with language trainers from many countries and cultural backgrounds which has given her in-depth knowledge of cultural diversity. 


Impact on Culture and Communication when dealing with the German market

Wednesday 10 June 2020, 11:00 AM to 12:00 PM

Germany is the UK’s largest export market in Europe and second largest globally after the US. If your product or service is unique and successful in the UK, there is a good chance you will be successful in Germany. 

Register now


Impact on Culture and Communication when dealing with the Indian market

Wednesday 17 June 2020, 11:00 AM to 12:00 PM

India is a huge market and is becoming the most populated nation on earth. Although India benefits hugely from outsourcing of services and manufacture of goods, it is also keen to work with partners such as the UK. India is a complex market to penetrate, so it is even more important to get your communication style and approach right.

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Impact on Culture and Communication when dealing with the Middle East

Tuesday 23 June 2020, 11:00 AM to 12:00 PM

The United Arab Emirates (UAE) is the UK’s largest civil export market in the region and the Kingdom of Saudi Arabia is the largest economy in the Arab world and an important export partner.

Western and Arab cultures have very different views on how to do business and it is important to get a deeper understanding of what these differences are and how to overcome perceived barriers.

Register now