Events > Great British Food Programme Mission to Gulfood 2021

Great British Food Programme Mission to Gulfood 2021

Part 1: Virtual Mission: 2 – 12 November 2020
Part 2: Mission to Gulfood Exhibition: 21 – 25 February 2021

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The Department for International Trade in partnership with the Great British Food Programme invites food and drink producers from across South West England to participate in this innovative two-part mission to prepare for and visit the world’s largest food event – Gulfood 2021 in Dubai.

Gulfood is the premier trade event in the global food and hospitality business calendar and could be your gateway to win new business in established, evolving and emerging markets. The tradeshow is an unmissable event with over 5,000 exhibitors from five continents.

This virtual meet the buyer event is the ideal first step for businesses wanting to grow their sales and operate in the following product categories:

Premium Grocery | Health & Wellness | Free From | Fortified Products

Using the Great British Food Programme directory, this innovative two-part mission programme includes:

Part 1: Meet the Buyer Virtual Mission from UK

  • Virtual Mission Briefing
  • Market update on food and drink opportunities in the UAE
  • Mind of the Buyer Webinar
  • Inclusion of products into sample hampers for interested buyers
  • Meet the Buyer – Call Week

Part 2: Seal the Deal Mission to UAE*

  • Market update in the UK
  • Mission reception in Dubai
  • Meet the buyer event in Dubai
  • Support to participate in Gulfood 2021
  • Retail store visits

*Due to current uncertainties arising from the impact of COVID-19 on international travel and exhibitions, part 2 of the mission programme may be subject to changes.

Join this trade mission to benefit from the great programme of activities and build your brand’s reputation.

Application Process:
Step 1: Apply via EOI platform 
Step 2: EOI applications will be reviewed by Mission Leaders
Step 3: Successful applications will be notified
Step 4: Successful applicants to reconfirm registration

Expression of Interest is not confirmation of your place on the mission. The Department for International Trade reserves the right to reject your Expression of Interest on the grounds of suitability and/or availability of places.


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Registration Fee (inc. VAT): £100 per individual delegate for part 2 only.
Delegates are responsible for:

  • Cost of sending their products to UK based Great British Food Programme Headquarters (part 1)
  • Booking and paying for their own flights and accommodation (part 2)
  • Entry Fee for Gulfood 2021

Eligible SMEs may qualify for financial support towards the cost of flights and accommodation – please speak to your local DIT team for information on the financial support that may be available.

Companies must be from the South West region.

For further information: 
E:  gbfpsw@mobile.trade.gov.uk