Events > Market Research and Selection - Coventry

Workshop: Market Research and Selection

27 October 2020 | Online | 09:30-13:30

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Join this interactive workshop for an invaluable introduction to the process of selecting your overseas target markets, planning and conducting export marketing research…

This half-day workshop is hosted by The Enhanced Export Growth Project in partnership with Coventry and Warwickshire Growth Hub. 
Market research is the first and one of the most vital steps for any organisation whether they are entering a new overseas market or developing existing markets. You will consider different approaches and research techniques and start to develop a research plan for your own business.

What we will cover:

  • An objective, easy-to-use model for choosing or prioritising the best target export markets
  • Understanding what information you need to help you make vital business decisions 
  • Practical approaches to conducting or commissioning research
  • Sources of desk research and how to use the internet effectively – we will help you to find freely available market research which can help you assess potential markets and opportunities and develop your strategy
  • The benefits of taking your research further, including talking to people in the market to gain a real understanding of how the market works 
  • Understanding how to interpret research findings to maximise your export potential

Is this masterclass right for me?

This half-day workshop is appropriate for delegates from companies which are looking to update and enhance their exporting skills. The workshop will be relevant to both product and service companies at any stage of their export journey.

Eligibility and Registration:

ERDF support is subject to eligibility criteria – SMEs wanting to access this support must first confirm their eligibility by completing an SME Declaration Form. 
Register your interest in attending this session below.
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Virtual Workshop 

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