Events > Export Pricing - Expand your Exports: Masterclass Series
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Export Pricing - Expand your Exports: Masterclass Series

Tuesday, 20 October 2020 9:30 am to 12:30 pm

PLEASE NOTE: This is a two day masterclass taking place between 09.30 - 12.30 on the 20th and 21st October, please ensure you are available on both mornings to take part in this masterclass.

SMEs often rely on ad-hoc and reactive pricing strategies which depend heavily on gut feel or recommendations from their agents or distributors and they often overlook fundamental export costs and market expectations. The objective of this masterclass is to help improve their thinking and capability so that they understand how they should set and manage export prices for their products and services across international markets.

The masterclass is delivered in a way that is relevant to all sectors, covering consumer and business products and services targeted at all customer types. We use examples and exercises created specifically to help put pricing into a context that is relevant to delegates’ own businesses.

Establishing a pricing policy requires companies to consider market research information available, their route to market decisions and international marketing strategies. In this masterclass, delegates will be given an overview of these three aspects


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What will I learn?

On completion of this masterclass, delegates will understand and appreciate

  • recognition of all the cost factors (including the hidden costs) involved in marketing and delivering their products and services to overseas customers
  • understanding the importance of knowing local market price levels and typical distribution channel margins in their target markets
  • learning the importance of local customs with regard to pricing, negotiation, establishing contractual terms (including Incoterms) and managing successful ongoing business
  • identifying alternative pricing strategies to achieve differing company objectives
  • tips and hints on how to address pricing issues and increase their opportunity for export profitability
  • an awareness and understanding of Government and other services available to them


Who is this masterclass for?

The masterclass is for South West companies and best suited to those with an annual turnover exceeding £500,000.

Spaces are limited to one person per company.


Please Note: We will send you details of the online platform and login details prior to the event.


Register Your Place Now - Click Here

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About our facilitator

John is a trainer, facilitator and consultant whose focus is entirely on international trade. He has developed an extensive portfolio of export workshops and training courses and established a high-quality client list of UK government departments, Chambers of Commerce and similar organisations.

John’s experience of delivering export training extends over 20 years has enabled him to develop a range of export training programmes and he currently delivers Export Strategy introductory courses and associated masterclasses on a range of export subjects across the UK.

Before setting up his own business in 2004, his previous roles included international marketing manager for British Chambers of Commerce, and research adviser for the UKTI Export Marketing Research Scheme. He has worked with businesses whose interests cover many different sectors and markets across the globe. He also has hands-on experience in international trade in manufacturing and engineering, having held a number of marketing and programme management roles in the aerospace and electronics sector.


We take your data very seriously and are committed to the privacy and security of it. This event is organised by Business West, delivery partner for The Department of International Trade for the SW. The data collected will be shared with these organisations for processing your booking, managing and following up the event.

The event is delivered on behalf of the Department for International Trade and their privacy policies are available at  DIT Personal Information Charter.