Events > Researching International Markets - Expand your Exports: Masterclass Series
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Researching International Markets - Expand your Exports: Masterclass Series

Wednesday, 25 November 2020 9:30 am to 1:00 pm

This masterclass will guide you through the key elements of a market research programme, designed to help you develop your strategicexport market entry plan. It will cover the following topics:

  • Selecting the right export market
  • Benefits of market research
  • Planning your research
  • How to do effective desk research
  • How to do effective in-market research
  • Translating research findings into export strategy

Delegates will leave the masterclass with the tools to define, plan and execute an effective programme of market research, and apply the findings into practical next steps.


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Who is this masterclass for?

South West new and experienced exporters who want to do their own research and planning. This event is open to all sectors but best suited to busineses with a turnover of more than £500,000. Spaces are limited to one person per company.


Please Note: We will send you details of the online platform and login details prior to the event.


Register Your Place Now - Click Here

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About our facilitator

Kerry Stagg is the International Research Advisory Manager, heading up a team of researchers in the International Trade department at Business West, and advising SMEs . Kerry has over 20 years’ experience in market research, and competitor and market intelligence, and is a member of the Market Research Society.

Kerry’s background includes work for Boots the Chemist and the UK food retailer Somerfield where she was Head of Strategy Planning and Consumer Insight. In addition to this client-side experience, Kerry has worked agency-side for companies that specialise in working with SMEs, Chambers of Commerce, and market entry strategy.

An adept strategic thinker, Kerry can assess research needs and apply sound research methodology to any sector and any market across the globe.


We take your data very seriously and are committed to the privacy and security of it. This event is organised by Business West, delivery partner for The Department of International Trade for the SW. The data collected will be shared with these organisations for processing your booking, managing and following up the event.

The event is delivered on behalf of the Department for International Trade and their privacy policies are available at  DIT Personal Information Charter.