Events > Selling Online Overseas Accelerator Programme Supporting Webinars

Selling Online Overseas Accelerator Programme Supporting Webinars

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In conjunction with our popular Selling Online Overseas Accelerator Programme, these webinars have been developed to further expand your knowledge of selling online to enable you to maximise the international opportunities online channels present.

You do not need to be enrolled on the Selling Online Overseas Accelerator Programme to join these webinars. If you missed the latest series you can view the 2020 workshop recordings here.


Utilising LinkedIn for Business Development, 3 November, 10:00 - 11:00

LinkedIn is the international social media platform for business and has become a go-to place to grow your network and seek out opportunities across the world. However, with so many users and so much content, how can you and your business stand out?

The hard sell approach is long outdated on social media. To use LinkedIn effectively for business development you need to set clear goals, understand your audience and begin to engage with your network. This webinar will show you the benefits LinkedIn can have on your business and how to build your presence effectively and identify opportunities for it to grow internationally.

This webinar will cover:

  • Developing a LinkedIn strategy & planning ahead
  • Optimising LinkedIn profiles and pages
  • Identifying and finding your target audience on LinkedIn
  • Examples of engaging LinkedIn content
  • Tips on how to track and measure your LinkedIn activity and progress

Implementing an International Email Marketing Strategy, 5 November, 10:00 - 11:00

If a potential customer signs up to your newsletter or subscribes to your updates, you have an incredible opportunity to build a relationship with them and take them on a customised consumer journey. Are you capitalising on that opportunity? Do you have an email marketing strategy and if so, is it providing any real return?

Email marketing should play an important role in your wider business strategy and is an invaluable channel which can be used to capture a prospect’s interest, keep them engaged, and nurture them on their customer journey. This webinar will show you tactics which will help you to begin building your database and implementing an email marketing strategy that gives results.

This webinar will cover:

  • Key features of an email marketing strategy
  • Tactics to encourage customers/prospects to sign up to your emails
  • Setting specific goals and KPIs that you can track and measure
  • Mapping the journey for your customers through email that leads them to enquire or purchase
  • Introduction to key metrics for email
  • Improving open and click through rates with A/B testing

Measuring your Online Success, 17 November, 10:00 - 11:00

If you are investing in digital marketing, you need to know what is working and what is not. The great thing about digital marketing is that you can measure and track pretty much everything – but to do this you need to have the right tools in place and know what to look for.

By effectively measuring your digital marketing activity and results, you can identify where to invest more time or budget as well as any channels that aren’t producing any results and can therefore be taken off your to-do list. In this webinar, we go back to the beginning: what should you be measuring and how? You will learn where to find the key metrics you need to know and how to create a report – either for yourself or someone else – that you can analyse and action to keep improving your digital results.

This webinar will cover:

  • Choosing the right metrics that align with KPIs
  • Overview of key tools to analyse your digital activity including websites, social media, and email
  • Analysing and interpreting your results – what does the data really mean?
  • Producing a clear, effective, and actionable report
  • Conclusions and future actions – how to take results and implement changes


You can select which webinars you wish to join during registration.


Register Now


On registering for these events, we will be collecting personal information as part of our registration process. This information will be processed and shared within the Department for International Trade (DIT) and with selected third parties for purposes connected with DIT performing a task in the public interest or to fulfil an official function and the task or function has a clear basis in law. DIT takes your privacy very seriously. Your personal data shall be processed according to the Department for International Trade’s Fair Processing Notice available here. Enterprise Growth Solutions, in partnership with the Department for International Trade, is delivering the contract for the European Regional Development Fund (ERDF), which provides £7.1 million of support for first time, but also experienced exporters as part of the Exporting for Growth Programme.

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