Events > International Sales Strategy - Expand your Exports: Masterclass Series
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International Sales Strategy - Expand your Exports: Masterclass Series

Tuesday, 3 November 2020 9:30 am to 12:30 pm


This masterclass will provide you with the knowledge and skills to create an export sales strategy for your business.

PLEASE NOTE: This is a two day masterclass taking place between 09.30 - 12.30 on the 3rd and 4th November, please ensure you are available on both mornings to take part in this masterclass.


Register Your Place Now - Click Here


What will I learn?

On completion of this masterclass, delegates will understand and appreciate:

New Business Sales Strategy

  • To create an understanding of the structure of an export sales strategy.
  • To develop the ideas, processes and controls for developing an effective sales strategy.
  • To understand effective target creation and the relationship to activity.

Strategic Export Account Management

  • To understand the goals of strategic account management.
  • To understand how to create an account review process.
  • Develop the processes for customer analysis and growth planning.


Who is this masterclass for?

The masterclass is for South West companies and best suited to those with an annual turnover exceeding £500,000. Spaces are limited to one person per company.


Please Note: We will send you details of the online platform and login details prior to the event.


Register Your Place Now - Click Here

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About our facilitator

Richard Palmer is an experienced Sales Director and Trainer with a proven history of working in the professional training & coaching industry. Skilled in Negotiation, Business Planning, Coaching, Sales, and Entrepreneurship. Delivering increased sales and profits for his clients through effective planning, training, execution, measurement and analysis.

Following extensive experience in the retail motor finance industry, Richard began working with clients across the country and in multiple business sectors, helping them to develop the skills needed to be more effective in sales and profit development.

He begins by fully understanding his client’s current skills position and how those skills, along with the attitude and motivation of the sales staff are impacting on the sales results achieved. Through extensive questioning and observation of the sales team, Richard will then analyse the skill sets and develop the appropriate training, management structures and measurement processes required to deliver the required uplift in sales results.

Working to a pre-planned set of milestones, Richard delivers the training programmes in a manner which progresses the sales people along the desired routes, helping them to implement and build on their new skills while enabling management to mentor the team between training sessions.

Richard’s training is founded on coaching, rather than the ‘presentation’ style of training. So, instead of relying purely on classroom techniques such as flipchart and PowerPoint presentations, Richard mixes in coaching workshops designed to help delegates to form their own opinions and develop their own versions of the sales techniques taught. This approach is highly effective and very motivational for all involved. It generates a greater and faster return on investment, as the delegates more fully understand how they are to implement their new knowledge.

Having been in sales for over 33 years, Richard has the knowledge and experience to be able to truly demonstrate empathy with his training delegates, seeing their market from their point of view and fully understanding the challenges they face. This enables him to develop training programmes that really go to the heart of the issue and create lasting solutions.


We take your data very seriously and are committed to the privacy and security of it. This event is organised by Business West, delivery partner for The Department of International Trade for the SW. The data collected will be shared with these organisations for processing your booking, managing and following up the event.

The event is delivered on behalf of the Department for International Trade and their privacy policies are available at  DIT Personal Information Charter.