Events > Website Localisation - Expand your Exports: Masterclass Series
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Website Localisation - Expand your Exports: Masterclass Series

Tuesday, 17 November 2020 10:00 am to 1:00 pm


This masterclass will provide you with the knowledge and skills to adapt your website to local language and culture in your target market(s).

PLEASE NOTE: This is a two day masterclass taking place between 10.00 - 13.00 on the 17th and 18th November, please ensure you are available on both mornings to take part in this masterclass.


Register Your Place Now - Click Here


What will I learn?

You will learn how, when it comes to targeting new territories, the internet is not created equally. Our workshop will give you a proven model to apply to your marketing, both digitally and offline. You will also learn how the major search engines and reward or penalise websites and how to ensure that your sites are fit for purpose in today’s global marketplace. You will also understand how, when it comes to global markets, Google isn’t the only player in town.

On completion of this masterclass, delegates will understand and appreciate:

  • Why localise?
  • Language
  • Style
  • Culture
  • Context
  • Using plugins to take the strain
  • Polylang / WPML / WeGlot
  • Dealing with currencies
  • International site structures
  • SEO for International audiences


Who is this masterclass for?

If you are an established owner or marketing manager of a business in the South West of England and are looking to explore new markets overseas, or improving the way you communicate with your overseas audiences then this workshop is for you. This event is best suited to those with an annual turnover exceeding £500,000. Spaces are limited to one person per company.


Please Note: We will send you details of the online platform and login details prior to the event.


Register Your Place Now - Click Here

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About our facilitator

Nigel Barker is an International Digital Marketing Adviser working for the Department for International Trade, where he assists businesses across the South West to build robust and successful international strategies. He has been working with digital technologies and platforms since the early 90’s developing systems for Apple, BP, Siemens and Compaq. Nigel is also a trained journalist and digital marketer and has lectured at Falmouth University on digital communication, social media and presentation. His sessions are lively, engaging and packed with useful information and ideas.


We take your data very seriously and are committed to the privacy and security of it. This event is organised by Business West, delivery partner for The Department of International Trade for the SW. The data collected will be shared with these organisations for processing your booking, managing and following up the event.

The event is delivered on behalf of the Department for International Trade and their privacy policies are available at  DIT Personal Information Charter.