Events > A Digital Dragons' Den - Netherlands

Have you got what it takes to export to the Netherlands?

Stage 2: A Digital Dragons' Den | 14th or 28th January 2021 - 13:00-16:00 |

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About the event

As part of our Enhanced Export Growth ERDF project, West Midlands International Trade LLP is organising an Export Insight Programme with the Netherlands. The idea is to give eligible West Midlands-based SMEs an insight into what it takes to succeed in the Dutch market and what sort of export support is typically available through various channels both in the region and overseas. We have chosen the Netherlands for a number of reasons:

  • Pre-COVID it was the world’s 17th largest economy and the fourth biggest market for West Midlands exports

  • It is an excellent springboard for business in other European markets 

  • English is widely spoken and the Dutch have a natural affinity towards Brits! 

  • The Netherlands has an open culture with an international focus 

  • Entrepreneurship and innovation are strong Dutch traits 

  • Numerous daily flights to Schiphol and direct Eurostar trains to Amsterdam 

More information

We are using a three stage approach. Stage 1 was a webinar held on October 1st. If you missed it you can catch the recording here. We recommend you watch it to see if it sounds like a suitable market for you.

The Programme is open to eligible West Midlands-based SMEs from any sector, so don’t be put off by the webinar sub-focus on FMCG and food and drink. If you are interested in selling predominantly B2B, then we invite you to join our programme. This includes a pitching skills workshop, bespoke advice on Dutch business culture and the Digital Dragons’ Den where you will pitch your product or service to a hand-picked panel of experienced Dutch entrepreneurs and business support experts from relevant sectors. You will receive instant feedback on how well your offer suits the Dutch market and what changes would help you succeed there - or further afield and a written summary of the Panel’s comments and recommendations. We are offering two dates so we can cluster participants by sector to recruit the most appropriate Dragons.

COVID permitting, the final stage of our Export Insight Programme - for those companies the Panel felt have potential in the Netherlands, will be a market visit later in February / March 2021. If a physical visit is impossible, we will organise virtual market insight /meet the buyer activities instead. 

Eligibility and registration

SMEs wanting to access this support must confirm their eligibility by completing an SME Declaration Form. This form will be sent upon registering your interest.

To register your interest to take part please follow the link below and complete the simple online questionnaire. Someone will come back to you to check your ERDF eligibility (and provide an SME declaration form if necessary) and advise on next steps. 


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Register your interest today

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