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Events > Accessing Mongolia’s Food and Drinks Market
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Accessing Mongolia's Food and Drinks Market

December 2020 to March 2021

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About the campaign

This high-value and in-depth series of events has been designed to give Midlands Engine companies a unique opportunity to access market insight and in-market buyers from key retail, wholesale and distribution businesses in Ulaanbaatar, the capital city of Mongolia.

What to expect?

  • Market Introduction Webinar (15th December): Manufacturers and suppliers will learn about market trends and demands in Mongolia, where they can hear from, and interact with, a key retail buyer from Mongolia as well as the DIT team based in Ulaanbaatar.
  • British Food Festival and Tasting Event: Companies will then have the opportunity to have their products shipped to a qualified selection of buyers for a British Food Festival and Tasting Event taking place in January 2021 in Ulaanbaatar, with the shipping cost covered by Midlands Engine. You would simply have to arrange delivery of samples, at the businesses own cost, to a UK address and we will arrange the rest
  • Virtual Meet the Buyer: This will be followed by 1:1 Virtual Meet the Buyer meetings in early 2021 to progress your introduction into a tangible business connection, with the view to offer further activity to support Midlands companies thereafter. The nature of this activity is to be determined in early 2021 once we have a clear picture of travel and activity limitations

Market Insight 

Mongolia is a sovereign nation, nestled in between Russia and China and has a fast-growing economy, thanks largely to the exportation of mined products, and had GDP growth of 6.5% in 2019 and inflation of 7.3%. It is thought to be one of the world’s fastest growing economies currently, with further success forecasted due to a developing mining industry and high levels of foreign investment.  

Mongolia has a population of 3.3 million people, with 1.5 million residing in the capital, Ulaanbaatar. This urban population includes a growing middle class and a young, highly educated population who have benefited from English language taught being in schools.  

Imported food and drink products account for 30-50% of products in supermarkets and hypermarkets, and therefore Mongolian clients have a good appetite for a wide range of imported products from around the world. European and American products are thought to be of higher quality than products imported from China, one of their key international trade partners, and thus are favourable to buyers. 

Key retail partners (including supermarkets, hyper markets and convenience stores) in the region include: 

  • Bosa Impex (Bosa Mart) – 7 supermarkets 
  • CU – 50 convenience stores  
  • Efes International – 5 retail stores, 1 wholesale store 
  • Emart – 3 hypermarkets 
  • Nomin Holdings – 3 department stores, 13 wholesale stores, 9 hypermarkets, 14 supermarkets, 11 convenience stores 
  • Orgil – 8 supermarkets, 2 wholesale stores 
  • Sansar- 13 supermarkets, 1 wholesale store 

Eligibility and Market Demands 

This opportunity is open to all Midlands Food and Drink companies, however special interest has been expressed in the following products: 

Foods

  • Packaged snacks and confectionery 
  • Premium products 
  • Cupboard staples 
  • Frozen meals and ingredients 
  • Baby foods and formula 
  • Health foods, free from, organic and sports nutrition products 

Drinks 

  • Soft drinks including water 
  • Hot drinks 
  • Spirits 
  • Beers and ciders 
  • Wines 

The only limiting factor is that logistics to Mongolia can be quite slow, and we cannot offer specialist temperature-controlled transportation of samples to the British Food Festival, this would not affect your eligibility to participate in other events in this campaign. 

Please do contact emma.clayton@mobile.trade.gov.uk to discuss alternative promotion options if this would impact your participation in the event. 

Register your interest

To register your interest to take part please follow the link below and complete the simple online questionnaire. A member of the team will be in touch to confirm your place and to provide information on the next steps along with a link to join the Market Introduction Webinar.

Register

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Register your interest today:

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