Negotiation Skills: How to Win More Customers Overseas

The Department for Business and Trade (DBT) is inviting Northern Powerhouse companies to a webinar, designed to help you improve your negotiation skills to generate more sales for your business. 

Establishing that somebody wants your products and services, or that you want theirs, is only part of the commercial challenge. You then need to consider terms, agree a price, establish quality Key Performance Indicators (KPIs), and decide the length of the contract. 

In this seminar, David Freedman from Huthwaite International will explore all aspects of the negotiations process, helping you to understand some of the common challenges, learn some of the lessons that successful practitioners have adopted, and refresh your approach to any negotiation.

The webinar aims to dispel some of the long-held myths and misconceptions that have stood in the way of effective negotiations which have caused deals and business relationships to falter.  

Achieving and honing your negotiating skills to match those of the best practitioners, is a long-term behaviour change quest that involves intensive study, training, and practice. This session will look at the processes and behaviours that the most successful negotiators use, and those that they avoid. 

Join this interactive session to gain valuable practical insights to take away and use in your next encounter.

Date: Tuesday 8 August 2023
Time: 10:00 - 11:30
Location: Online

About the speaker

David Freedman
Director of Sales, Huthwaite International

David is an experienced senior business professional who has advised leaders of many global enterprises, operated at the centre of national policymaking, and built corporate brands through his specialist background as a business writer and PR consultant.

For the last 21 years, David has been a key executive at Huthwaite International, including positions as IT Sector Business Director, Board Director, and Director of Sales. His biggest professional satisfaction still comes from early conversations with new prospects – learning about their businesses, discovering how to help them, and then seeing the plans and relationships blossom into major accounts.