As public interest in sustainability continues to climb, many cosmetic manufacturers are opting for more natural and environmentally-friendly ingredients and more sustainable brands are being introduced to the market. But the benefits of green beauty products extend beyond trends — increasing studies show that conventional cosmetics is heavy burden on the environment due to its unsustainable practices.
With rising awareness, customers tend to purchase more environmental-friendly alternatives and the natural cosmetics market continues to grow rapidly and consistently. That is the good news as brands are increasingly jumping into the sustainable beauty trend and sector becomes more and more green.