Events > DIT Sports Economy Trade Mission to the US: Leadership in Future-Proofing Fan Engagement

DIT Sports Economy Trade Mission to the US: Leadership in Future-Proofing Fan Engagement

28 February - 4 March 2022

DIT Sports Economy Trade Mission to the US: Leadership in Future-Proofing Fan Engagement


28 February - 4 March 2022

In person, Atlanta and Los Angeles

The UK's Department for International Trade (DIT) is now recruiting a diverse group of UK sports economy executives to participate in a week-long Trade Mission to Atlanta and Los Angeles.  Over the course of the week and in two major cities, delegates will network, present, and participate in a variety of activities and receptions with leading sports industry executives, government and corporate contacts.

The Trade Mission will focus on showcasing the best-in-class UK companies and business leaders that have excelled at fan engagement strategy and delivery across a number of creative and technological categories including: clubs, leagues, marketing agencies, immersive technologies, esports, betting, data management and analytics.

Participants will receive:

  • VIP introductions to C-suite executive leadership at sports teams, leagues, agencies, and venues.
  • Exclusive venue tours and insights from key decision-makers on vendor and partnership management.
  • Small-group discussions with senior leadership of global event host committees, city government, commissions and partners.  
  • Opportunities to showcase your business and expertise to senior executives and prospective clients.
  • Exceptional networking receptions organised in your honour to facilitate relationships with local contacts.
  • Marketing promotion and media coverage.
  • Pre-mission delegation networking and market insights to prepare.
  • Life-long friendships with an exceptional cohort of UK business leaders.

The Trade Mission will accept approximately 12-20 attendees at the C-suite level of their respective companies.  Acceptance will be determined by ensuring each company has:

  • A proven track record of executing globally recognised services for sports industry clients
  • Innovative technologies and solutions in your respective category
  • Readiness for growth in the US market
  • Represents the best-in-class of UK creativity and innovation through a unique value proposition

We are committed to having a diverse group of participants and representation of companies based across the UK.


27 February: Arrive in Atlanta, Welcome Reception
28 February & 1 March: Programming in Atlanta
2 March: Travel ATL->LA, Welcome Reception
3 & 4 March: Programming in LA
5 March: Depart LA

Additional considerations:

How to attend this event

Apply by 11 October 2021 at 11:59pm BST.

Acceptance notification will be by the end of October and at the discretion of DIT.

Successful applicants will be required to pay a participation fee of £495 + VAT to secure your place in the Trade Mission.  You will need to cover the costs of your flights and hotel rooms, however we will endeavour to secure discounted rates where possible.


Trade Mission Q&A

The current Covid-19 pandemic situation will be considered in our planning.  In the event that government restrictions affect travel to the USA, we may pivot to a virtual programme, delay or cancel the event.  Any change as a result of Covid-19 restrictions will result in the option of receiving a full refund should you no longer be able to participate.  DIT can't be held responsible for costs incurred to secure travel arrangements.