An SME's guide to exporting to China
Retail and food & drink
Agenda
(below are all in British Summer Time)
9/09/2021 (finished)
10:00 - 10:45 BST: China market entry: Cross-Border E-commerce trade
During this session, eCargo CEO Lawrence Lun will show you the initial stage of the market entry for brands to enter China and why Cross-Border E-commerce channel provides the best foundation to start from. Click to watch the replay
16/09/2021 (finished)
10:00 - 10:45 BST: Expanding from e-commerce to brick-and-mortar
For this episode, Lewis Bacon, head of corporate marketing of eCargo will cover how a brand can transit from Cross-Border E-Commerce into General Trade (offline) channels, and what’s required to become a national success. Click to watch the replay
22/09/2021 (finished)
10:00 - 11:00 BST: Top Tips for SMEs: Protect and Enforce IP in China’s Online and Offline Markets
For this session, we will be joined by Mick Ryan, Director of Brand Protection, Platform Governance at Alibaba. Mick will introduce the Alibaba’s intellectual property protection portal (“IPP”), which covers all of the company’s platforms. He will also introduce the newly launched “Simp’Ali” tool, which enables SMEs to navigate and more easily use the IPP.
The sessions will also feature Sophia Liu, Senior Associate at Gowling WLG. Sophia works on the frontline of IP enforcement in China, helping a wide range of foreign companies to protect their IP rights both online and offline. Click to watch the replay
28/09/2021 (finished)
10:00 - 11:00 BST: What you need to know about online supermarkets in China
This session will be introducing the dynamics of online supermarkets in China, its key trends and opportunities. Click to watch the replay (password: Trade0928)
Speakers
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