Events > UK Beauty Trade Mission to Dubai

UK Beauty Trade Mission to Dubai

UK Beauty trade mission to Dubai

30th October – 4th November 2022

The Department for International Trade (DIT) is delighted to announce its first trade mission for the beauty industry, centred around Beautyworld Middle East 2022, the region’s largest international trade fair, taking place at the Dubai World Trade Centre this Autumn.

UK brands will have the opportunity to join DIT’s week-long trade mission which will coincide with one of the most influential and visited beauty trade shows in the world. The mission is aimed at ambitious British beauty brands who are looking to grow internationally and find new global partners. It will provide a fantastic platform for brands to showcase their products and/or services to potential buyers and distributors in the region who will be looking for new and innovative brands.

The Middle East is one of the world's fastest-growing beauty markets. According to Statista, the value of beauty and personal care products in the Middle East and Africa is estimated at £35.4bn in 2022, expected growth to £39.7 by 2026.

Brands across the following segments are invited to express their initial interest:

  • Cosmetics and skincare
  • Natural, organic, clean, sustainable and ethical beauty products
  • Personal care and hygiene
  • Hair nails and salon
  • Beauty tech
  • Fragrance
  • Packaging / raw materials

The Department will support approved British companies with the opportunity to exhibit at the show and will run a tailored programme of activity which will include events, workshops, networking opportunities, 1-2-1 meetings and site visits.

Sessions will cover a variety of topics including ecommerce, marketing, legal, wholesale and retail strategy. Businesses will also hear from local industry experts who will share their insights on how to succeed in the region. Participating companies will be invited to share their views as the full itinerary takes shape.

How to attend this event

Register your expression of interest in joining the trade mission delegation.

Full details for how to apply will open later this year.

Note: Please be advised that all participating delegates will incur own costs for travel and accommodation.