Events > How to Succeed in the US Market – What You Should Know Before You Go

How to Succeed in the US Market

What You Should Know Before You Go 

 

 

 

 

 

Thursday, 13 October 2022 9:00 am

Greater Manchester Chamber of Commerce

 

 

 

Speakers

 

Gillian Barlow

International Trade Adviser - Department for International Trade North West

Lynn Shaw

Executive Director - British America Business Council North West
An experienced export sales manager, having worked for over 16 years in the industrial consumables sector focusing on manufacturing operations, Lynn worked extensively in the North American markets. Now Head of Global Programmes for Department for International Trade in the North West she oversees the programmes for global trade missions, and events. She holds postgraduate Diplomas in Management Studies, and Marketing, and is a member of the Institute of Export.

Joshua Seeberg

President - Council of American States in Europe

Joshua Seeberg is the Senior FDI Advisor for the State of South Carolina Europe Office. He brings with him over a dozen years of experience in the transatlantic business sphere, having spent nearly a decade with the German American Chamber of Commerce network and then heading the Kentucky European Office.

In his previous roles, Joshua organized corporate and fundraising events, managed business membership organizations, built workforce development programs, and engaged companies in their FDI activities.

Moreover, Joshua is currently the President of the Council of American States in Europe (CASE), an organization promoting FDI attraction to the U.S. to European companies. The South Carolina Europe Office is a proud, long-standing member of CASE.

Tom Thorelli

Attorney at Law - Thorelli and Associates

Tom is a US lawyer with thirty years of experience working with small- to medium-sized foreign companies in minimizing legal risk when doing business in the United States. Thorelli & Associates combines a broad range of expertise in the fields of intellectual property law, contract negotiations, corporate law, acquisitions, product liability preventive management, and immigration; all with small-firm attention to detail and customer service to create tailored legal solutions for its clients. 

The firm’s clients range from high-tech startups to companies with software applications, telecommunications, medical devices, automotive and aeronautic industries, consumer products, security technology, consulting services, etc. Over the years, Thorelli & Associates has assisted over one thousand foreign companies in properly structuring their entry into the US. He is often invited to speak about an array of legal issues, including immigration, product liability preventive management, contract negotiations, etc. 

Antoine Guillaud

President - International Management Solutions (IMS)

Antoine Guillaud, President of IMS and founding partner of IAS, is an Expert Comptable with more than 25 years of experience assisting foreign companies establish themselves in the US market.

Before founding International Management Solutions in 1998, Antoine was a partner at McGladrey & Pullen in Chicago in the International Services department. Prior to his post in the United States, Antoine worked in England with Robson Rhodes, now a member of Grant Thornton, and in Paris with Salustro Reydel, now a member of KPMG.

In addition to his established career in the industry, Antoine has served on the Board of Directors of the French American Chamber of Commerce of Chicago and is a Conseiller du Commerce Exterieur de la France (Advisor to the National Committee of French Foreign Trade).

Allyson Stewart-Allen

International Marketing Partners

Allyson Stewart-Allen is a renowned educator, advisor, author, speaker and Non-Executive Director whose expertise in brand internationalisation and creating in-company leadership development programmes is sought by global businesses.

A Californian based in Europe for over 30 years, Allyson applies her extensive international consulting experience, MBA education with Dr. Peter Drucker and languages (French, German) to the company she founded, International Marketing Partners.

She has advised more than 260 businesses across 27 countries including Aegis, BAE Systems, Burberry, Cadbury, Chanel, Electronic Arts, HSBC, Lufthansa, NBC Universal, Ricoh, SAB Miller and Shell.

Allyson is author of both editions of best-selling book Working with Americans, the first business manual exclusively about the US business culture, which helps professionals improve their relationships with, and profits from, American business partners, bosses and colleagues.

An experienced and frequent commentator, she lends her insights to broadcast, print and digital media across the globe. Besides her 4-year slot for Sky News as The Muse of Marketing, she has appeared on several television shows, including five seasons of BBC’s The Apprentice and CNBC’s The Business Class. Other outlets regularly applying her insights include BBC News, ITV News, CNN, The Financial Times, Bloomberg, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune magazines.

A frequent keynote speaker at international conferences, Allyson has appeared on the platforms of The Global Peter Drucker Forum, The Conference Board and Financial Times Board Directors Programme.

She served as Chair of Marketing Judges for The International Business Awards and the Chartered Institute of Marketing’s Marketing Excellence Awards. She is one of the original mentors for the Mayor of London’s International Business Programme.

Allyson currently serves as a Member of the Board of IORMA and Advisory Board of the British Business Excellence Awards, and recently served as a Non-Executive Director for the Chartered Institute of Marketing and the Lloyds Bank National Business Awards.

Brenda VanHorn

Acting Regional Senior Commercial Officer for Northern Europe - US Embassy, London

Brenda VanHorn is career member of the U.S. Department of Commerce’s Foreign Service. She serves in London as Commercial Counselor assisting American businesses expand their global markets, and UK businesses interested in investing in the United States.

Previously she has served in India where she worked extensively on supply chain issues during the COVID pandemic. Other postings were in Saudi Arabia, Morocco and Poland where she has assisted businesses with winning foreign tenders, expanding markets, resolving trade disputes. She started her Commercial Service career in the Buffalo NY Export Assistance Center - where she previously had been a client while working as an International Trade Account Manager in the private sector.

Brenda is a graduate of Houghton College, Houghton NY, is a NASBITE Certified Global Business Provider, a certified project planner and has studied with Co-Active Leadership Institute, and completed the Global Executive Leadership program with the Thunderbird School at the University of Arizona.

Wendy Rose

Director - WTA Group

Wendy has over 20 years’ experience working with businesses of all industries and sizes, implementing commercial strategies to support their growth. Wendy is responsible for the development of customer relationships within WTA Group with special focus on supporting customers grow in US markets with bespoke supply chain support.

WTA Group supports over 5,000 companies from across the globe to manage their importing and exporting strategies. In particular, we support UK companies who are just starting on their international expansion into the USA. We help design and manage bespoke end-to-end transportation services, as well as warehousing options within the USA, including fulfilment. Our US-based customs team is highly regarded by the US authorities, and their strong relationships mean we are able to easily navigate changing regulations with our customers, offering them complete end-to-end solutions, hand holding our customers with any challenges the supply chain journey can present.

Alex Marshall

Group Business Development and Marketing Director - US - Clarke Energy
Alex Marshall has the lead international role for business development and marketing at Clarke Energy. He relocated to Boston, Massachusetts in early 2022 to help the business growth in the United States and to diversify into resilient microgrid solutions. Alex holds an Master of Business Administration, of Enterprise and a BSc in Biology from Manchester University. He is a Council Member of the World Biogas Association and sits on the Executive Committee of the Cogeneration World Coalition.

Glenn Cooper

Chairman - Inovus Medical 

Glenn has lived in the North West for 20 years and has travelled extensively to promote his businesses, particularly in manufacturing in the North West region, visiting over 78 counties in 35 years.

Glenn is a founder and DIT Export Champion who holds the position of Chairman at Inovus (www.inovus.org). Backed by Mercia funding and investment from Norgine Ventures Inovus is a multi-award-winning designer and manufacturer of surgical training technologies based in St Helens.

Glenn was previously Chairman/CEO of ATG Access (www.atgaccess.com) based in Haydock, a high growth manufacturer of Bollards on a global scale, backed by LDC in 2013, successfully exited in 2019.

Also Glenn held the role as Chairman at 3 Sun Group backed by BGF, successfully exited in 2020, and is currently NED of MGS Technical Plastics based in Blackburn (www.mgsplastics.co.uk).

Committed to train Manufacturing staff, Glenn is a Board member of the WEC Academy of Darwen, (www.wec-group.com/wecacademy) and has always been involved in manufacturing and engineering.

An Ipswich Town FC supporter, a keen car enthusiast. Time with his family and a focus on non-Executive investment opportunities now keeps Glenn busy.