Welcome to UK House at SXSW 2024 

Come to UK House at SXSW 2024 where you can experience the future, now. Here the world’s top creative and tech talent get together to experience and share new ideas about the future of the creative economy – to be inspired and to build new relationships that can have powerful results. Our presence at SXSW is to be a flagship for UK creative innovation and official talks – building the profile of UK creativity and tech excellence at this essential gathering of US and global influencers. All are welcome to join our activities at UK House Click here to view our full programme

Visit UK House – Saturday to Tuesday from 10am.

All Pass Holders Welcome!

UK House offers 4 stages with 4 action-packed days of content – official talks, showcases and discussion with leading UK innovators, creators and entrepreneurs. There are eye-popping experiences for you in our Immersive Studio. Plus, we offer networking opportunities and a business demo & lounge between 10am - 5pm March 9-12th, all at UK House, Downright Austin, East 10th St & Red River St, Austin. Here you’ll also find the British Music Embassy (BME) in the evening from 8pm daily – with 60 brilliant new UK bands playing over 8 days. 


UK House is our biggest ever at SXSW with two indoor daytime stages and two British Music Embassy (BME) music stages. Inside, our Main Stage features official talks and fireside chats from thought leaders and innovators representing sectors from sports to music to film and fashion. Our Virtual Production stage offers a virtual studio which highlights innovations in interactive and XR tech from both business and academic research sectors - and discussions looking at impact, challenges and opportunities. Around these multiple meeting spaces and a revolving range of demonstrations that provide a wide range of opportunities to explore the activations and meet the innovators and creators behind them. View the full programme here.


We’re also incredibly proud to present 21 companies that will participate in this year’s DBT Trade Mission to SXSW. They are a curated selection of the best of new UK creativity and bring with them innovative solutions to drive audience engagement, applications of artificial intelligence, data analytics, and immersive technologies, among many other specialties. To learn more about these companies and the amazing work they do have a look at their brochure. UK House also supports and hosts delegations from other UK groups including UKRI Innovate UK, Advertising Association, British Underground and more.


This year once again UK House is also the home of the British Music Embassy (BME) where with key music industry partners we will showcase over 50 of the best new music bands and artists from across the UK. The BME shares the UK House venue at Downright Austin, East 10th St & Red River St, Austin, as part of the Official SXSW Music Festival. Music is on stage from 8pm daily (March 9th – 17th). The music team will host day programming from March 13th – 16th. 

Visit UK House – all are welcome!

UK House will offer a series of official talks, networking opportunities and an experiential zone between 9:30am - 5pm, March 9th – 12th at Downright Austin (701 E 11th St, Austin, TX 78701). It also houses the British Music Embassy (BME) in the evening from 8pm daily.


Click on our interactive map to get directions to some popular SXSW 2024 venues.

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