John is the ecommerce specialist International Trade Adviser in the North-West, working with businesses on their global digital marketing strategies to help raise visibility, awareness, traffic and sales across digital touchpoints. His background has previously been in sports marketing for the past decade, having worked in-house and agency for two of the world’s largest online publishers and an international sports fashion retailer.

"My experiences have been in leading creative content strategies and digital initiatives across multi-channel portfolios on a variety of brand campaigns, product launches and commercial projects for some of the world’s largest and most iconic online brands across a range of international territories.”

Penny Wang-Orme graduated from Beijing Institute of Business and a member of the Institute of Export. She was the first China Trade Manager for Manchester Chamber of Commerce and Industry. Penny is specialising in China trade and has worked across a range of sectors including aerospace, automotive, oil & gas, food and drink and home products for the past 20 years. Penny is the sector lead for the food and drink sector for Department for International Trade North West.

Margherita works at Alibaba.com as EU strategic partnerships manager, supporting the creation of successful partnerships with key national stakeholders to ensure businesses can take advantage of the leading B2B e-commerce platform. Margherita has a background in strategic consulting and Financial and payments services.