Sports Economy

2 August 2022

The UK is a world leader in the delivery of major sports events and projects across all key sub-sectors of the sports economy. With proven expertise ranging from the design of both permanent and temporary sporting facilities, the supply of goods and services for all key aspects of the delivery of iconic sports events, as well as innovative solutions to securing greater fan engagement and participation, UK companies have an outstanding and proven track record of delivering the world’s most impressive and impactful sports competitions.


The UK’s specialist knowledge extends into legacy including the design, reuse and adaptation of venues, as well as widening access to sport, urban regeneration and social and economic legacy. Sustainability end-to-end is a sector of increasing importance also. This capability has been seen on major projects such as the London 2012 Olympics, Pan American Games 2019 and the 2022 World Cup in Qatar.


This makes the UK and the West Midlands one of the most attractive regions in the world in which to host Major Sporting Events. Attracting and hosting new Major Sporting Events will continue to promote the West Midlands as a world-class tourism destination, help boost our economy and increase positive perceptions, build international relations and help maximise the social and economic legacy from the Birmingham 2022 Commonwealth Games.


To access this expertise and share your insights, view the event on demand from Tuesday 2 August 2022 in Birmingham. A programme of engagement and learning was designed to ensure you leave stimulated and with new professional relationships within the UK and other international event hosts.


Thanks to our partners and sponsors